Showrooming – Why It Isn’t as Bad as Retailers Think

Despite all the media hype about showrooming cannibalizing in-store sales, a new study from Deloitte Digital suggests otherwise. The study, “The New Digital Divide,” urges retailers to encourage digital interactions within the store environment.

Contrary to previous reports of in-store shoppers making purchases from Amazon or another e-commerce sites right from their smartphones, the Deloitte study reveals that these connected shoppers actually convert at a 40% higher rate than people not consulting devices in store, and 22% of them spend more as a result.

While that sounds like good news in theory, this does present a problem for retailers that are not integrating digital into the store experience. Kasey Lobaugh, Deloitte’s chief retail innovation officer, explains:

“Retailers that narrowly focus on digital commerce, rather than the full journey that leads to a purchase, often fail to recognize how their customers shop and make decisions in the store. The result is a digital divide between what consumers do and what retailers deliver. This gap not only threatens overall revenue, but requires retailers to reset the way they measure and invest in digital efforts.”

The explosion of smartphone adoption has proved to be a major advantage to brick-and-mortar sales growth. From 2012 to 2013, Deloitte estimates that the smartphone’s influence on in-store purchases tripled – from $159 billion in sales to $593 billion. The hurdle for retailers now is to align their strategies with how these always-on customers think. Connected shoppers no longer view stores and e-commerce sites as two separate channels, and retailers need to rethink their strategies to understand what relevant information shoppers want at every touch-point along the path to purchase. According to the report:

“An effective digital experience has to be pertinent to the moment – whether at home or in the shopping aisle. The more the digital experience and information match the shopper’s needs at a given moment, the more likely she is to buy and the higher the conversion rate.”

This is something we talk a lot about – understanding your customers and what they want at every interaction with your brand. Deloitte underscores the importance of personalization in reaching shoppers and influencing them to buy more, calling it “vital to cross-selling” and providing “an important platform to drive order size.” We see it as the underlying technology that will help you “connect the dots” about how your customers shop and how you can leverage digital technology both in and out of the store to drive traffic, conversion, order size and loyalty.

As we’ve said before, the brick-and-mortar store is far from dead. In fact, it’s an incredibly powerful asset if used to create unique and engaging omni-channel shopping experiences for your customers.

Original post by Graeme Grant of CQuotient.

Could These 5 Technologies Change Ecommerce?

Five emerging technologies could change eCommerce in just the next few years, giving shoppers new access to products and the ability to customize some items for their particular needs.

Mobile computing, crypto-currencies, autonomous vehicles, 3D printing, and augmented reality each have the potential to dramatically change how, when, and why shoppers make Internet-enabled purchases.

Each technology’s impact could touch, if you will, a different part of the eCommerce business model.

1. Mobile Computing

It may seem odd to describe mobile computing as an emerging technology given the number of tablets and smartphones in use or, as predictive analytics firm Custora, points out, perhaps 37 percent of eCommerce site traffic now comes from mobile devices.

Nonetheless, mobile still has the potential to grow significantly in at least two ways: form factor and functionality.

At the moment, most mobile devices are rectangular bricks of various sizes. These candy-bar shared interfaces give shoppers access to just about anything on the web and millions of applications. But smartphones and tablets will have to make room for other shapes of mobile devices including products like Google GlassPebble Smartwatches, or even automobile-based mobile computing.

These new form factors will mean that shoppers may have a greater ability to shop, and could lead to new purchase patterns that impact how products are sold.

For example, think about what would happen when you combine a new mobile form factor like Google Glass or similar with an emerging mobile functionality, mobile image recognition. In theory, a person could be walking along a busy street, see a fashionably dressed person, touch the Google Glass, and instantly have the ability to buy the outfit that person was wearing from a favorite eCommerce retailer. If that doesn’t represent a change to eCommerce, what does?

2. Cryptocurrencies

Bitcoin was the first cryptocurrency, and it is almost certainly the best known. While many online retailers are concerned that the electronic money may be too volatile, those stores that do accept it find it to be “a viable, preferable alternative to credit cards that don’t carry the same risk of fraud and have lower transaction fees,” according to Mashable.

Adding Bitcoin to an ecommerce site is very easy, and retailers that are nervous about Bitcoin’s rapidly changing value can instantly exchange Bitcoin for other currencies, like dollars. Perhaps the least-known benefit of using Bitcoin, as Mashable pointed out, is that there is almost no fraud — from the merchant’s perspective — or chargebacks, making it safer for ecommerce merchants to sell internationally even to nations with relatively high rates of credit card fraud.

3. Autonomous Vehicles

Google and Amazon have both been experimenting with same-day delivery services in select markets. This same-day delivery trend is likely to have a significant impact on Internet retailing.

Of course, one of the greatest challenges to same-day delivery is cost. It is expensive to put a driver in a car and drive to someone’s house every time they place an online order.

There are ways to help reduce the cost of on-demand delivery, including optimizing delivery routes or distributing pick-up locations. Autonomous vehicles could also help to reduce the cost of offering same-day delivery. And while the technology may be some number of years off, the ability to deliver products to customers in hours instead of days will change ecommerce.

4. 3D Printing

Recently Amazon announced its new 3D printing store, which features items made on 3D printers.

Amazon’s approach to 3D printing technology seems to focus on the technology’s ability to decrease the time required to take a product from design to market. The supply chain is almost unchanged in this approach. There is a manufacturer, perhaps a distributor, and a retailer. The major difference is that the manufacturer can come up with new designs in hours or even create custom products for individual shoppers.

It would also be possible for some retailers to become manufacturers. An online shop selling drawer pulls could easily add a line of 3D printed pulls that could be customized and made to order.

It is also possible that some shoppers will have their own 3D printers, and that they may wish to buy downloadable designs. To further the drawer pull example, a shopper could have the option to order the product or download it for a slightly lower rate.

Finally, some are predicting the rise of 3D printing centers where consumers could bring a downloaded 3D design and print it out. This trend, if it happened, could also create new eCommerce opportunities.

5. Augmented Reality

If you trust Wikipedia’s definition, “augmented reality is a live direct or indirect view of a physical, real-world environment whose elements are augmented (or supplemented) by computer-generated sensory input such as sound, video, graphics, or GPS data.”

Put simply, augmented reality adds data to what we see around us. Similar to mobile image recognition, augmented reality has the potential to turn everyday activities like commuting to work or going to the park to play Frisbee into an opportunity to discover products that we might like to buy.

If augmented reality becomes a reality, it will certainly impact ecommerce.

First published by ARMANDO ROGGIO on Practical Commerce

What to adopt ‘wolf culture’ in a company

Giant Interactive is making some changes. It’s going to be hungry like the wolf, says chairman Shi Yuzhu, and it may have Alibaba’s Jack Ma to thank.

Giant is one of China’s largest game developers and publishers, and its chairman Shi Yuzhu is one of the country’s most well-regarded entrepreneurs. But you could be forgiven for not having heard of it, as the company has stagnated somewhat in recent years, with competitors like Tencent and Netease having clearly surpassed it in China’s PC gaming market.

Shi Yuzhu wants to change things at the company, and he began last year with a shakeup that saw Giant’s upper management hierarchy simplified, a number of leaders fired, and pay raised significantly for crucial R&D staff. Now, he’s announced to the company that it will be implementing “wolf culture.”

There are four aspects of wolf culture, at least as Shi tells it:

  • First, the company must be risk-aware but not risk-averse (wolves move fast and burn a lot of energy, so they’re always on the brink of starving).
  • Second, the company must have a strong nose for market opportunities (like wolves smell prey).
  • Third, employees at Giant have to be capable of spontaneous attack when the moment is right, like a pack of wolves can attack in a coordinated fashion without needing instructions from their leader.
  • Fourth, the company must work together as a team naturally, just as wolves do (wolves help and support each other without needing to be asked or ordered).

Why Jack Ma hates rabbits

The opposite of “wolf culture” is “rabbit culture.” And apparently Shi came by this whole idea after a conversation in which Alibaba founder Jack Ma convinced him that “rabbits” are the biggest internal threat to any company.

Here’s what Shi told his company about it:

“I’ve talked to Jack Ma several times about the question of rabbits and wolves, with the focal point of our discussion being: which is worse for a company to have internally, rabbits or malicious saboteurs? In the end, Jack Ma convinced me that rabbits pose the greatest threat to the company. Saboteurs will reveal themselves through their behavior, so the people around can observe them, report them, and defend against them. When everybody’s defending, a saboteur can’t do too much damage, or at least their damage will be a limited, one-time thing.

“So why are rabbits the greater danger? Rabbits get along well with everyone and people like them, but they don’t produce results. Rabbits like reproducing more than anyone, so they’re always looking for others of the same sort to create more rabbits and create a rabbit nest that will occupy a department’s resources and opportunities. If core departments at a company are rabbit nests, then you get ‘rabbit culture,’ and you lose your fighting strength and market opportunities.

“Rabbits aren’t attack-minded like wolves. They live day by day, and they’re easily satisfied, casually eating grass. There’s no strength of spirit [with rabbits].”

So, any “rabbits” still at Giant Interactive can blame Jack Ma when they’re let go. And firings are likely to happen. As part of his address Shi said, “I want to get rid of all of the rabbits” and “we’ll get rid of as many rabbits as we find” because a small number of wolves will do more for the company than a large number of rabbits.

It’s rabbit-hunting season at Giant Interactive. But after hearing about Shi and Ma’s rabbit discussion, many other entrepreneurs may also be left wondering: are there any rabbits at my company?

Are you looking for Oracle WebCenter – Support Services!

tech-supp.png

Support for your mission-critical WebCenter environments should be timely, personal, professional, efficient, and consistent. In addition, as is common in the software industry, certain customer implementations require attention and care not covered by the vendor’s standard software maintenance and support agreements.

Bright*Star Solutions fills this void with our Enterprise Support offerings. A properly supported WebCenter environment maximizes up time, reduces problems, increases user adoption, and ensures prompt resolution to issues that do arise. Bright*Star Support will be the experts in supporting your environment.

Kindly get in touch with us at info@bslion.in or call. To know more about us, visit our business page at http://www.brightstarsolution.com

Bright*Star offers the following WebCenter support offerings:

Basic Enterprise Support Supplements your vendor maintenance agreement by providing personalized service and proprietary knowledge of your environment.
Premium Enterprise Support Includes all the features of Basic Support and is intended for customers that desire additional care and attention to ensure maximum uptime and the fastest possible resolution to WebCenter issues.
Administration Support Provides assistance with day-to-day tasks such as administering security and user access or creating schema rules and profiles to meet business needs.
Customization Support Ensures that your WebCenter customizations have support coverage when you need it, whether they were written by you, Bright*Star, or a third-party provider.
End-User Support Provides the first point of contact for WebCenter users who are seeking technical assistance. All WebCenter inquiries and requests are routed to the Bright*Star “help desk”, and this team will apply the necessary level of escalation for each request and will own it until resolution.

Bright*Star’s R12 Upgrade Framework for Oracle E-Business Suite

ods1Bright*Star’s R12 Upgrade Framework for Oracle E-Business Suite for Supply Chain, Manufacturing, Financials and Engineering Companies.

To keep pace with changing business dynamics and to stay on cutting-edge technology, organizations must constantly upgrade their IT applications, to support business objectives effectively. The upgrade journey can be challenging and disruptive to business, if it is not planned and managed effectively.

upgrd.png

If the upgrade is not planned and executed carefully, it might result in disruptions of critical business applications and loss of key functionality.


Why you should Upgrade?
Inherent questions before R12 upgrade Oracle E-Business Suite has evolved and expanded significantly in functionality, scalability, usability, and reduced cost of ownership with the recent Oracle E-Business Suite Release 12.

Few of the compelling reasons for upgrading your current Oracle E-Business Suite version are:
+ Operational efficiency
+ Process improvements
+ Addressing new requirements
+ Leveraging new features and functionality
and more..

R12 Upgrade Solution from Bright*Star comes with a swift, comprehensive framework, built-in accelerator tools, and quality assessment capabilities. Our Oracle certified solution addresses your upgrade challenges, securing a smooth, controlled process right from the initial assessment to the completion of the project.

Bright*Star Upgrade Offerings


We execute all our engagements using our BrightStar Global Delivery Model.

Bright*Star can help you in three ways for the R12 Upgrade:

  1. Technical Upgrade: Bright*Star can upgrade your existing environment to Oracle R12
  2. Functional Upgrade: Bright*Star can change your functional processes to suite the latest R12 features as per your business demand.
  3. Full Rollout: Bright*Star can help you to upgrade and transform to latest R12 to get the most out of your investment.

r12-upgrd

Corporations needing an Oracle R12 Upgrade can count on Bright*Star R12 Upgrade Services. With Bright*Star Frameworks & Accelerator we can assure you the cost of upgrade is always lesser than other providers.Contact our Upgrade Team/ Experts at info@bslion.in now!

 

Helping companies enhance & extend capabilities of Oracle EBS with Fusion Middlware

ofmw.png

Enhance and Extend capabilities of Oracle E-Business Suite with Oracle Fusion Middleware

Today, more than ever, organizations need to respond to change. Improving service and reducing costs while under pressure from customers, partners, and competitors is no easy task. Companies are expected to produce accurate, real-time information while facilitating transparency, collaboration, and optimization of the value chain.
Bright*Star Oracle Fusion Middleware (OFM) solutions enable enterprises with Oracle E-Business Suite (EBS) to enhance the agility of their business processes and extend them further than ever before.

Bright*Star offers a unique combination of application integration and business process management expertise. Our in-depth knowledge of Oracle E-Business Suite and the Oracle
Fusion Middleware Suite helps organizations build scalable, reliable, secure, and agile
infrastructure surrounding Oracle EBS by adopting SOA Suite and WebCenter technologies.

Bright*Star’s Service Offerings


Fusion Middleware Service offerings

  1. Middleware Strategy Consulting
  2. Process Automation and Application Integration for Oracle ERP upgrades using
    Oracle BPM and SOA
  3. B2B and Partner Integration using Oracle SOA and B2B
  4. Content Enabling your Oracle Applications using WebCenter Content
  5. Automating Content Intensive Business Processes with Oracle WebCenter Imaging
  6. Migration from Stellent to Oracle WebCenter 11g
  7. Modernize and simplify access to Oracle Applications using Oracle WebCenter Portal
  8. Web and Mobile application development using Oracle ADF

We execute all our engagements using our BrightStar Global Delivery Model.

it-staff

Hiring Oracle WebCenter Experts!

hiring4
Solution Architect/Project Manager, { 2 Positions – US, IN }
+ 10+ years experience with content management
+ Master’s degree/project management certification
+ Expert in Oracle WebCenter Content, systems design and integration, and network optimization
+ Expert in business analysis and designing and running large, multi-faceted projects under pressure
+ Responsible for project management, architecture, design, installation, development, and deployment phases, including training client users, project documentation, and managing other developers and integrators on project teams

Senior Software Consultant { 4 Positions – US, IN }
+ 5-10 years experience with a focus on content management with Oracle WebCenter Content and WCM solutions
+ Bachelor’s degree in computer science
+ Experience with multi-site redesign, large intranet redesign, custom form development, and content management system design and development
+ Familiar with process and workflow design
+ Works with business to define needs and translate into code
+ Thorough understanding of metadata and security model design and maintenance, integrations with external systems
+ Responsible for knowledge transfer and end-user training

Associate Software Consultant { 6 Positions – IN }
+ 1-5 years experience with a focus on Oracle WebCenter Content solutions and system administration
+ Bachelor’s degree in computer science
+ Iterative development practices
+ Experience with developing, testing, debugging, and documenting code
+ Familiarity with multiple computer languages: Java, Ruby on Rails, C++, MySQL, HTML, and CSS

Kindly mail your updated profile to jobs@bslion.in ( Candidates with H1/B1 are welcome to explore onsite opportunities )